Knowledge check

Authority and Trust Transfer

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is trust transfer?

When trust in a famous person is transferred to a product When a product becomes cheaper When a brand changes its packaging When a store offers a warranty

2. Why can advertising with an expert be persuasive?

Because it is forbidden by law Because people tend to trust authority figures Because the expert makes the product cheaper Because the expert has definitely always used that product

3. Which example best shows the authority effect?

A person compares prices A friend recommends a movie A blogger in a white coat promotes vitamins A buyer reads the ingredient list

4. How can you protect yourself from this kind of influence?

Check independent sources and facts Look only at the presentation Buy only because of advertising Trust a famous person immediately

5. What does NOT guarantee that an advertisement is truthful?

The presence of evidence Detailed product specifications Independent reviews A famous person in the frame

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