Knowledge check

Scarcity and Urgency (FOMO)

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What does FOMO mean?

The fear of missing out on a benefit or opportunity A discount for loyal customers A payment method A new brand

2. Which phrase most often creates a sense of urgency?

Compare 5 options Study the specifications Think it over and come back later Today only! Only 2 items left!

3. Why does scarcity push people toward a purchase?

Because it is honest analytics Because the price is always the lowest Because people are afraid of missing their chance Because the product is always the best

4. Which antidote helps against FOMO?

Do not read the product description Pause and postpone the decision Buy immediately Choose the most expensive option

5. What is useful to ask yourself before buying?

How many likes does the ad have? Who else bought this? Why does it look so nice? Do I really need this, or am I being driven by urgency?

Course home