Knowledge check

Social Proof

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is social proof?

An official quality certificate The habit of buying what other people choose A government inspection of a store A product return

2. Which phrase uses social proof?

The product is blue Ingredients: water and sugar Delivery in 3 days 10,000 people have already bought this product

3. Why does it work?

Because the majority is always right People often rely on what the majority seems to think Because it is cheaper that way Because the law requires it

4. What should you do to avoid falling for this effect?

Buy only popular items Check whether the reviews are real and whether the product suits you personally Copy the majority's choice Trust reviews immediately

5. What can be a sign of artificial social proof?

A very large number of identical enthusiastic reviews A detailed product description Reviews on independent platforms An honest comparison of pros and cons

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