Knowledge check

Reciprocity Principle

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is the essence of the reciprocity principle?

Discounts are given automatically A customer is required to buy the product A store always refunds money People feel a desire to “repay” a gift or favor

2. Which example is related to the reciprocity principle?

A free sample after which a person is more willing to buy the product A customer compares brands A person reads the product specifications A store shows the price

3. Why can a free gift influence a decision?

Because it scientifically makes the product better Because it is always beneficial Because it removes all risks Because it creates a feeling of obligation

4. How can you protect yourself from this pressure?

Remember that a gift does not oblige you to buy Do not think about the price Agree to every free offer Buy out of politeness

5. What is important to evaluate after receiving a “bonus”?

What slogan the brand has How bright the packaging is How many people were standing nearby Whether I actually need the product

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