Knowledge check

Hyperpersonalization

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is hyperpersonalization?

Adjusting advertising to a specific user based on their data The same offers for everyone Advertising only on television Random ad display

2. Where does targeting data most often come from?

From the weather Only from a phone number Only from school grades From user behavior: views, clicks, and interests

3. Why does personalized advertising seem especially convincing?

Because it matches a person's interests and habits Because it is always more honest Because it cannot be turned off Because it is always cheaper

4. What helps reduce the influence of hyperpersonalization?

Ignoring your budget Privacy controls and awareness Clicking on every ad Buying everything that is recommended

5. Which question is useful to ask yourself?

How many followers does the brand have? Why does the website work fast? Why is the ad so beautiful? Did I choose this myself, or is the algorithm pushing me toward it?

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