Knowledge check

Emotional Trigger

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is an emotional trigger in advertising?

A technical website error A payment method A technique that triggers strong emotions to influence a decision A delivery method

2. Which emotions do marketers use most often?

Only curiosity about science Only boredom Fear, joy, envy, and a sense of belonging Only calmness

3. Why can emotional advertising be more effective than rational advertising?

Because the price becomes lower Because emotions often speed up decision-making Because it contains no manipulation Because it always tells the truth

4. What reduces the effect of an emotional trigger?

Buying for the sake of the mood A quick purchase A pause and an analysis of whether the product is actually needed Focusing only on the music in the ad

5. Which behavior is closer to a rational decision?

Repeat a blogger's choice Compare options and think about the budget Buy based on emotion Choose based on a beautiful video

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