Knowledge check

Gamification Traps

Answer the module questions and check how well you noticed the marketing tricks. To pass, you need 80% or more.

1. What is gamification in marketing?

The use of game mechanics to engage people and stimulate purchases Creating computer games Selling game consoles Random advertising

2. Which example belongs to gamification?

Text without images A bonus wheel, levels, and rewards for purchases A normal product list Comparing specifications

3. Why can gamification be dangerous?

Because it forbids purchases Because it lowers interest in the brand Because it removes advertising Because it turns spending into a gambling-like game

4. What should you remember when taking part in bonus mechanics?

Every bonus is always beneficial A reward makes a purchase obligatory The more you spend, the better The brand's main goal is to make you spend more

5. Which antidote fits best?

Play to the end Ignore the price Try to collect every badge Count real spending, not game-like “rewards”

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