Educational course

Project course NeuroSell

Each module covers one influence technique: how it appears in advertising, why it works, and how to protect yourself. Complete lessons and tests to save your progress and unlock a certificate.

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All course modules

9 modules
Module 1

Introduction

What manipulative marketing is and why every internet user should understand it.

Lesson Test
Module 2

Authority and Trust Transfer

How brands use experts and influencers to create false trust.

Lesson Test
Module 3

Scarcity and Urgency (FOMO)

“Today only!” — how fear pushes us into rushed purchases.

Lesson Test
Module 4

Social Proof

Why we buy what others seem to like: the magic of likes, reviews, and counters.

Lesson Test
Module 5

Reciprocity Principle

How “free” gifts and samples create a sense of obligation toward a brand.

Lesson Test
Module 6

Hyperpersonalization

Targeting: why ads may know more about you than your best friends.

Lesson Test
Module 7

Emotional Trigger

How marketers press on joy, fear, or nostalgia to switch off logic.

Lesson Test
Module 8

Gamification Traps

When shopping turns into a bonus game where you always spend more.

Lesson Test
Module 9

Greenwashing

How “eco”, “bio”, and natural-looking packaging can mislead us.

Lesson Test